Revolveclothing.com, Revolutionary Experience

Electronic retailing is a growing trend in Canada as in many other parts of the world.  According to Statistics Canada, “In 2009, about 39% of Canadians aged 16 and over used the Internet to place more than 95 million orders.  This was up from 32% and the 70 million orders placed in 2007, when the survey was last conducted.”  The growth in electronic retailing has resulted in increased competition among online stores.  As a result, the ease at which consumers are able to compare price, selection and service when shopping online means retailers have to set themselves apart.

 Revolveclothing.com started in March of 2003.  Their Retail Value Proposition focuses on two key components; selection and experience.  They offer over 400 brands in both men’s and women’s designer clothing and accessories.  When browsing their extensive selection clients are able to search by designer or by category depending on what they’re looking for.  The site also contains a “sale” section, which features hundreds of clothing, accessories and shoes.  The selection is phenomenal!  You are able to find something for every occasion. 

The website exudes luxury, is modern and is highly interactive.  Revolveclothing.com features beautiful high fashion photography for the brands they carry which adds to the customer experience and keeps you engaged.  The homepage is beautiful in design and updates regularly as new merchandise makes it way to the site.

 Revolveclothing.com offers a unique customer experience with their boutique feature.  This section of the website features trendy fashionable individuals, celebrities and brands that have gone through the selection on revolveclothing.com and picked out their favorite items.  They have created an innovative way for consumers to interact with the site through the boutique, which keeps them shopping longer.  The boutique includes elements of social media allowing members to follow their favorite shoppers and purchase items from their boutiques.  Featured boutiques include influential fashion celebrities such as Nicole Richie as well as Taylor Tomasi-Hill from Marie Claire magazine to name a few.  As a member of the site you are able to create your own boutique in order to “track your favorite designers, items and trends in one convenient, personalized shop!”  You are able to customize your own boutique on the site with pictures, and video’s sharing your favorite items from the store as well as your personal styling tips.  They even offer a 1% cash back commission to you if purchases are made directly from your boutique. 

Lastly revolveclothing.com takes the risk out of online shopping.  From my experience the scariest part about purchasing clothing online can be the risk of it not fitting.  I can be a size small in one brand and a large in another so picking a size online is often difficult.  Revolveclothing.com offers free shipping as well as free returns.  This gives shoppers the peace of mind needed to make an online decision. 

Revolveclothing.com offers a unique customer experience as well as great selection, both of which add value to their store and make them my favorite online retailer.

http://www.revolveclothing.com/browseBoutique/BoutiqueHome.jsp?HPsource=Boutiques

http://www.statcan.gc.ca/daily-quotidien/100927/dq100927a-eng.htm

http://www.revolveclothing.com/

http://www.revolveclothing.com/InfoAbout.jsp